Vision 2015 was launched to encourage the ever growing inventions of Moroccan artisans.
It was thought out by the public authorities in charge of handicraft together with private parties (Handicraft chambers for one-person artisan and the Federation of handicraft business for the collective companies).
The state, through the handicraft department, is an enabler and strategy-developer whilst la Maison de l’Artisan acts as an expert responsible for promoting the whole range of handicrafts in Morocco. Its mission is twofold: to support the marketing campaign of handicraft products and to consolidate the brand image of the “Moroccan handicraft”.
Unprecedented, clearly-defined and supported by a concrete action plan spread over time, “vision 2015” is a strategy for developing the Moroccan handicraft sector over the next decade. It ultimately aims at generation employment through the sustainable development of the sector, now split up into six industrial clusters: decoration, jewelry, household furniture, clothing, architecture, and organic products.
The objective is quite sizable: to generate 117,500 new employments and to increase the volume of exports to 7 billion DH in 2015, thereby doubling the sectors turnover while improving the income as well as the living and working conditions of artisans.
“Vision 2015” is about unleashing and bringing to fruition the fabulous potential of the art of living and the handicraft of Morocco.